Customer’s preference is what matters… Royal Enfield is getting ready to design electric bikes!!

Customer’s preference is what matters… Royal Enfield is getting ready to design electric bikes!!
Customer’s preference is what matters… Royal Enfield is getting ready to design electric bikes!!

It is almost certain that the future of transportation worldwide will depend on electric. India is no exception to this… Many automobile brands have already ventured into making electric vehicles.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

But some companies are a bit confused about how to position themselves uniquely in the electric vehicle industry. In particular, Royal Enfield is in a big mess. Because the hallmark of Royal Enfield bikes is their roaring sound.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

But electric motorcycles do not emit such noises. Not only the roaring sound, but also the noise that comes out from other normal bikes does not come out from electric bikes. This is why Royal Enfield has come to the conclusion of asking the wishes and opinions of the customers directly.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

In a recent interview, Royal Enfield’s Chief Commercial Officer for India, V Jaya Pradeep said,We study consumer expectations on electric two-wheeler models along with brand attributesHe said that Royal Enfield is not in a hurry to produce electric motorcycles.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

This is what Siddharth Lal, the managing director of Etcher Motors, the predecessor of Royal Enfield, had recently said. Royal Enfield’s first electric motorcycle may be 4 years away. Currently the brand is working on very basic research and very basic platforms.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

Siddharth Lal said that nothing is complete yet. Royal Enfield is known for innovating in the design of motorcycles. That being the case, I don’t need to say to what extent this company will deliberate before committing to the production of completely modified electric bikes.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

It is only certain that Royal Enfield will try to produce electric motorcycles with all the features to appeal to today’s modern customers. More specifically, Royal Enfield wants to grab the attention of many with its first electric bike based on an entirely new platform.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

But really, we are more interested to know how Royal Enfield is going to bring its signature growling sound to the electric bikes than designing the looks of the bike. Chennai-headquartered Royal Enfield is hoping for good sales of its fuel-engine bikes during the festive season, including the upcoming Diwali.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

Because the sales of Royal Enfield bikes in the first quarter of the current financial year 2022-23 have been good. Royal Enfield has sold 1.86 lakh bikes only in the first 3 months of the current financial year which started from April 2022, i.e. up to June.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

1.86 lakh is about 52% higher than the number of Royal Enfield bikes sold in the first 3 months of the previous financial year 2021-22. Because only half of the 1.86 lakh Royal Enfield bikes were sold during April-June last year. Thus, the main reason for the increasing sales of Royal Enfield bikes is the new bikes being launched.

Customer's preference is what matters... Royal Enfield is getting ready to design electric bikes!!

Royal Enfield has been operating since 2021 with a goal of launching 1 new motorcycle every 3 months in India. According to this, while the Scram 411 motorcycle was launched in early 2022, the Hunter 350 was recently introduced as a light weight Royal Enfield bike amid high expectations.


The article is in Tamil

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