Bihar’s Desi Neera will give competition to branded soft drinks, once you drink it, you will become a fan! Know what is the government’s plan?

Patna. Due to liquor ban in Bihar, toddy is also banned. But, now about the Nira made from the same toddy. Government of Bihar Making a big preparation. now the government Neera Not only is preparing to take advantage of the revenue from the stark It is also preparing to compete with cold drinks. In fact, after prohibition, toddy has also been banned, after which a large population associated with it has been affected. But, now the drink obtained from the palm tree has started reaching the stalls in the form of Neera on a large scale. The Bihar government has now started making big preparations regarding Neera.

The very simple looking Neera is preparing to compete with the country’s famous cold drinks in the coming times, for which the Bihar government has also geared up. Shravan Kumar, Minister of Rural Development Department, Government of Bihar, says that the Bihar government is very excited about Neera. Its stalls have been made at many places in Bihar, where Neera is being sold. Work is going on for its branding. Shravan Kumar says that the government is trying its best to do branding of Neera on a large scale. Efforts have also started for this. People are also being made aware. It is being told that drinking Neera not only gives good taste. Rather, it is also very beneficial for health. It is our endeavor to publicize Neera in such a way that people forget to drink cold drinks in future and consume our native Neera.

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It can be clearly understood from the words of the minister that the Bihar government has a big plan regarding Neera. In the coming time, the branding of Nira should be such that the people of Bihar should accept Nira instead of cold drinks. Bihar’s Product Minister Sunil Kumar is very optimistic about the future of Nira. It is said that the sale of Nira is getting better than expected and its demand will increase even faster in the coming times. For this, the government is also doing its best.

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Now let’s see how the demand of Nira is becoming the choice of people day by day. According to government data, 2 lakh 13 thousand 440 liters were sold at 104 counters in 2023-23. So far in 2023-24, 3 lakh 70 thousand 856 liters have been sold from 225 counters. On the other hand, if we talk about Patna, about 18 thousand liters are being sold in Patna per day. People who come to Nira’s shop to drink Nira, when they were asked the question, how do they like Nira, can Nira replace cold drinks in the coming times? Answering this, people say why not, one day it will definitely happen when Nira will leave cold drinks behind in Bihar. Similar is the opinion of those who set up the stalls of Nira.

Obviously, when there is enthusiasm among the people about Nira and the government is aware about the branding of Nira, then in the coming time, not only the demand for Nira will increase, but along with employment to the people, pure beverages will also be easily available at low prices. The reduction in revenue after the liquor ban can be compensated to some extent and desi Nira will also be seen giving competition to well-known cold drinks.