Nigeria has banned foreign models and voice-over artists from advertising in the country. The decision is part of promoting the talents of the country. The law will come into effect on October 1. With the implementation of the law, Nigeria will become the first country to completely ban foreign models in advertisements.
The final decision was taken last week. For many years, the presence of foreigners in this sector is high in the country. The Advertising Regulatory Council of Nigeria has stated that the implementation of the law is aimed at increasing the participation of indigenous people in the industry.
In the recent past, there have been some restrictions on Nigerian advertising companies to feature foreign models. Companies had to pay 100,000 naira (Nigerian currency) to the government to feature foreign models in advertisements. The fact that more than half of the models and voice-over artists in the country’s commercials were white created a big problem for the companies. Therefore, it is important that with the implementation of the new law, there will be a decrease in the number of Western and white actors who have regularly appeared in television commercials.